{
  "generated_at": "2026-08-18T10:00:00Z",
  "market": "US Google",
  "source": "DataForSEO Labs + live SERP",
  "domain": {
    "host": "karmaitems.com",
    "organic_etv": 99.98,
    "ranked_keywords": 83,
    "pos_1": 4,
    "pos_4_10": 6,
    "note": "US organic estimate. Paid Meta remains the growth engine."
  },
  "promising_terms": [
    {
      "keyword": "copper magnet bracelet",
      "volume": 4400,
      "kd": 29,
      "intent": "transactional",
      "priority": 1,
      "status": "targeting",
      "product": "kyri-bracelet",
      "product_name": "Copper Magnet Bracelet (Kyri)",
      "our_pos": null,
      "why": "Biggest commercial term we can honestly claim \u2014 PDP has copper + neodymium magnets. SEO title/body now lead with this query.",
      "action": "Defend copper-magnet framing; build reviews/FAQ; expect Amazon competition.",
      "coined": false,
      "serp_amazon_heavy": true,
      "specialty_serp": false,
      "opportunity_score": 70.0,
      "score_parts": {
        "demand": 27.3,
        "reachability": 14.0,
        "intent": 15.0,
        "competition": 3.6,
        "fit": 10.0
      }
    },
    {
      "keyword": "orgonite pyramid",
      "volume": 4400,
      "kd": 0,
      "intent": "transactional",
      "priority": 2,
      "status": "opportunity",
      "product": "citrine-orgonite-pyramid-of-manifestation",
      "product_name": "Citrine Orgonite Pyramid",
      "our_pos": null,
      "why": "Huge category. Amazon owns head SERP; better as content funnel + citrine-specific variant.",
      "action": "Educational page (what is orgonite / benefits) \u2192 PDP. Do not slug-war Amazon yet.",
      "coined": false,
      "serp_amazon_heavy": true,
      "specialty_serp": false,
      "opportunity_score": 71.3,
      "score_parts": {
        "demand": 27.3,
        "reachability": 14.0,
        "intent": 15.0,
        "competition": 8.0,
        "fit": 7.0
      }
    },
    {
      "keyword": "orgone pyramid",
      "volume": 4400,
      "kd": 0,
      "intent": "informational",
      "priority": 2,
      "status": "opportunity",
      "product": "citrine-orgonite-pyramid-of-manifestation",
      "product_name": "Citrine Orgonite Pyramid",
      "our_pos": null,
      "why": "Spelling variant of orgonite pyramid \u2014 same SERP reality.",
      "action": "Include orgone + orgonite in title/copy (done on SEO title).",
      "coined": false,
      "serp_amazon_heavy": true,
      "specialty_serp": false,
      "opportunity_score": 63.3,
      "score_parts": {
        "demand": 27.3,
        "reachability": 14.0,
        "intent": 7.0,
        "competition": 8.0,
        "fit": 7.0
      }
    },
    {
      "keyword": "lapis lazuli mala",
      "volume": 480,
      "kd": 0,
      "intent": "transactional",
      "priority": 1,
      "status": "climbing",
      "product": "lapis-lazuli-third-eye-mala",
      "product_name": "Lapis Lazuli Third Eye Mala",
      "our_pos": 57,
      "why": "Best non-brand climb: already ranking, specialty SERP (not only Amazon).",
      "action": "On-page for lapis lazuli mala (done). Push toward page 1.",
      "coined": false,
      "serp_amazon_heavy": false,
      "specialty_serp": true,
      "opportunity_score": 72.1,
      "score_parts": {
        "demand": 20.1,
        "reachability": 12.0,
        "intent": 15.0,
        "competition": 15.0,
        "fit": 10.0
      }
    },
    {
      "keyword": "lapis lazuli mala beads",
      "volume": 480,
      "kd": 0,
      "intent": "transactional",
      "priority": 1,
      "status": "climbing",
      "product": "lapis-lazuli-third-eye-mala",
      "product_name": "Lapis Lazuli Third Eye Mala",
      "our_pos": 56,
      "why": "Same cluster as lapis lazuli mala.",
      "action": "Keep mala beads language in title/H2 (done).",
      "coined": false,
      "serp_amazon_heavy": false,
      "specialty_serp": true,
      "opportunity_score": 72.1,
      "score_parts": {
        "demand": 20.1,
        "reachability": 12.0,
        "intent": 15.0,
        "competition": 15.0,
        "fit": 10.0
      }
    },
    {
      "keyword": "mala beads lapis lazuli",
      "volume": 480,
      "kd": 0,
      "intent": "transactional",
      "priority": 1,
      "status": "climbing",
      "product": "lapis-lazuli-third-eye-mala",
      "product_name": "Lapis Lazuli Third Eye Mala",
      "our_pos": 56,
      "why": "Word-order variant \u2014 same intent.",
      "action": "Same PDP optimization.",
      "coined": false,
      "serp_amazon_heavy": false,
      "specialty_serp": true,
      "opportunity_score": 72.1,
      "score_parts": {
        "demand": 20.1,
        "reachability": 12.0,
        "intent": 15.0,
        "competition": 15.0,
        "fit": 10.0
      }
    },
    {
      "keyword": "bracelet of fortune",
      "volume": 170,
      "kd": 0,
      "intent": "transactional",
      "priority": 1,
      "status": "climbing",
      "product": "tibetan-bracelet-of-fortune",
      "product_name": "Tibetan Bracelet of Fortune",
      "our_pos": 15,
      "why": "Coined category. Soft SERP; FB video + affiliates currently above PDP.",
      "action": "SEO title live. Need GemPages H1 + reduce cannibalization.",
      "coined": true,
      "serp_amazon_heavy": false,
      "specialty_serp": true,
      "opportunity_score": 86.7,
      "score_parts": {
        "demand": 16.7,
        "reachability": 25.0,
        "intent": 15.0,
        "competition": 15.0,
        "fit": 15.0
      }
    },
    {
      "keyword": "tibetan bracelet of fortune",
      "volume": 260,
      "kd": 0,
      "intent": "transactional",
      "priority": 1,
      "status": "defending",
      "product": "tibetan-bracelet-of-fortune",
      "product_name": "Tibetan Bracelet of Fortune",
      "our_pos": 4,
      "why": "Blog ranks ~#4; PDP should be the commercial URL.",
      "action": "Point blog equity to PDP; keep exact-name ownership.",
      "coined": true,
      "serp_amazon_heavy": false,
      "specialty_serp": true,
      "opportunity_score": 83.1,
      "score_parts": {
        "demand": 18.1,
        "reachability": 20.0,
        "intent": 15.0,
        "competition": 15.0,
        "fit": 15.0
      }
    },
    {
      "keyword": "citrine orgone pyramid",
      "volume": 170,
      "kd": 0,
      "intent": "informational",
      "priority": 2,
      "status": "climbing",
      "product": "citrine-orgonite-pyramid-of-manifestation",
      "product_name": "Citrine Orgonite Pyramid",
      "our_pos": 54,
      "why": "Specific variant we already rank for weakly.",
      "action": "SEO + body lead with citrine orgonite/orgone (done).",
      "coined": false,
      "serp_amazon_heavy": true,
      "specialty_serp": false,
      "opportunity_score": 53.7,
      "score_parts": {
        "demand": 16.7,
        "reachability": 12.0,
        "intent": 7.0,
        "competition": 8.0,
        "fit": 10.0
      }
    },
    {
      "keyword": "acupressure bracelet",
      "volume": 260,
      "kd": 0,
      "intent": "transactional",
      "priority": 3,
      "status": "watch",
      "product": "kyri-bracelet",
      "product_name": "Copper Magnet Bracelet (Kyri)",
      "our_pos": null,
      "why": "Related to pressure-point, but SERP is nausea/Sea-Bands \u2014 intent mismatch risk.",
      "action": "Only chase if copy can honestly bridge without medical claims.",
      "coined": false,
      "serp_amazon_heavy": true,
      "specialty_serp": false,
      "opportunity_score": 60.1,
      "score_parts": {
        "demand": 18.1,
        "reachability": 14.0,
        "intent": 15.0,
        "competition": 8.0,
        "fit": 5.0
      }
    },
    {
      "keyword": "pressure point bracelet",
      "volume": 140,
      "kd": 6,
      "intent": "transactional",
      "priority": 3,
      "status": "watch",
      "product": "kyri-bracelet",
      "product_name": "Copper Magnet Bracelet (Kyri)",
      "our_pos": null,
      "why": "Secondary brand phrase; Google maps this to nausea bands.",
      "action": "Keep as secondary in SEO title; primary bet is copper magnet.",
      "coined": false,
      "serp_amazon_heavy": true,
      "specialty_serp": false,
      "opportunity_score": 57.2,
      "score_parts": {
        "demand": 16.1,
        "reachability": 14.0,
        "intent": 15.0,
        "competition": 7.1,
        "fit": 5.0
      }
    },
    {
      "keyword": "brainwave activation bracelet",
      "volume": 40,
      "kd": 0,
      "intent": "transactional",
      "priority": 2,
      "status": "owning",
      "product": "tibetan-brainwave-activator-bracelet",
      "product_name": "Brainwave Activation Bracelet",
      "our_pos": null,
      "why": "Coined term. Shop.app + go.karmaitems.com currently outrank the PDP.",
      "action": "SEO live. Fix Shop.app/go-link cannibalization so PDP is #1.",
      "coined": true,
      "serp_amazon_heavy": false,
      "specialty_serp": true,
      "opportunity_score": 71.1,
      "score_parts": {
        "demand": 12.1,
        "reachability": 14.0,
        "intent": 15.0,
        "competition": 15.0,
        "fit": 15.0
      }
    },
    {
      "keyword": "spiritual protection bracelet",
      "volume": 390,
      "kd": 0,
      "intent": "transactional",
      "priority": 2,
      "status": "opportunity",
      "product": "the-psychic-protection-bracelet",
      "product_name": "Psychic Protection Bracelet",
      "our_pos": 40,
      "why": "Existing PDP ranks ~#40; specialty SERP (Conscious Items / Karma & Luck).",
      "action": "Next SEO pass candidate \u2014 not updated in Aug 18 batch.",
      "coined": false,
      "serp_amazon_heavy": false,
      "specialty_serp": true,
      "opportunity_score": 72.4,
      "score_parts": {
        "demand": 19.4,
        "reachability": 18.0,
        "intent": 15.0,
        "competition": 15.0,
        "fit": 5.0
      }
    },
    {
      "keyword": "triple protection bracelet",
      "volume": 1600,
      "kd": 0,
      "intent": "transactional",
      "priority": 3,
      "status": "blocked",
      "product": null,
      "product_name": null,
      "our_pos": null,
      "why": "Big commercial prize but needs a dedicated SKU/landing page.",
      "action": "Only pursue if we launch a clear Triple Protection offer.",
      "coined": false,
      "serp_amazon_heavy": false,
      "specialty_serp": true,
      "opportunity_score": 28.0,
      "score_parts": {
        "demand": 24.0,
        "reachability": 4.0,
        "intent": 15.0,
        "competition": 15.0,
        "fit": 0.0
      }
    },
    {
      "keyword": "what is orgonite",
      "volume": 590,
      "kd": 0,
      "intent": "informational",
      "priority": 2,
      "status": "opportunity",
      "product": "citrine-orgonite-pyramid-of-manifestation",
      "product_name": "Citrine Orgonite Pyramid",
      "our_pos": null,
      "why": "Content bridge into orgonite category.",
      "action": "Write supporting article \u2192 link to citrine PDP.",
      "coined": false,
      "serp_amazon_heavy": false,
      "specialty_serp": true,
      "opportunity_score": 63.8,
      "score_parts": {
        "demand": 20.8,
        "reachability": 14.0,
        "intent": 7.0,
        "competition": 15.0,
        "fit": 7.0
      }
    },
    {
      "keyword": "mala beads meaning",
      "volume": 880,
      "kd": 4,
      "intent": "informational",
      "priority": 2,
      "status": "opportunity",
      "product": "lapis-lazuli-third-eye-mala",
      "product_name": "Lapis Lazuli Third Eye Mala",
      "our_pos": null,
      "why": "Informational feeder for mala PDP.",
      "action": "Blog/guide with internal link to lapis PDP.",
      "coined": false,
      "serp_amazon_heavy": false,
      "specialty_serp": true,
      "opportunity_score": 65.1,
      "score_parts": {
        "demand": 22.1,
        "reachability": 14.0,
        "intent": 7.0,
        "competition": 15.0,
        "fit": 7.0
      }
    }
  ],
  "products": [
    {
      "name": "Tibetan Bracelet of Fortune",
      "handle": "tibetan-bracelet-of-fortune",
      "url": "https://karmaitems.com/products/tibetan-bracelet-of-fortune",
      "seo_title": "Bracelet of Fortune \u2013 Tibetan Bracelet of Fortune | Karma Items",
      "seo_updated": true,
      "organic_etv": 10.86,
      "ranked_count": 7,
      "primary_targets": [
        "bracelet of fortune",
        "tibetan bracelet of fortune"
      ],
      "notes": "Coined category. Need GemPages H1; blog/FB cannibalization."
    },
    {
      "name": "Lapis Lazuli Third Eye Mala",
      "handle": "lapis-lazuli-third-eye-mala",
      "url": "https://karmaitems.com/products/lapis-lazuli-third-eye-mala",
      "seo_title": "Lapis Lazuli Mala Beads \u2013 Third Eye Mala | Karma Items",
      "seo_updated": true,
      "organic_etv": 9.76,
      "ranked_count": 9,
      "primary_targets": [
        "lapis lazuli mala",
        "lapis lazuli mala beads"
      ],
      "notes": "Best climb candidate. Ranking ~#56\u201357 for 480-vol terms."
    },
    {
      "name": "Copper Magnet Bracelet (Kyri)",
      "handle": "kyri-bracelet",
      "url": "https://karmaitems.com/products/kyri-bracelet",
      "seo_title": "Copper Magnet Bracelet \u2013 Pressure Point Bracelet | Karma Items",
      "seo_updated": true,
      "organic_etv": 0,
      "ranked_count": 0,
      "primary_targets": [
        "copper magnet bracelet",
        "pressure point bracelet"
      ],
      "notes": "Retitled to capture copper magnet traffic. Handle still kyri-bracelet."
    },
    {
      "name": "Brainwave Activation Bracelet",
      "handle": "tibetan-brainwave-activator-bracelet",
      "url": "https://karmaitems.com/products/tibetan-brainwave-activator-bracelet",
      "seo_title": "Brainwave Activation Bracelet | Karma Items",
      "seo_updated": true,
      "organic_etv": 0,
      "ranked_count": 0,
      "primary_targets": [
        "brainwave activation bracelet"
      ],
      "notes": "Low volume coined term. Shop.app + go-link outrank PDP."
    },
    {
      "name": "Citrine Orgonite Pyramid of Manifestation",
      "handle": "citrine-orgonite-pyramid-of-manifestation",
      "url": "https://karmaitems.com/products/citrine-orgonite-pyramid-of-manifestation",
      "seo_title": "Citrine Orgonite Pyramid | Orgone Pyramid | Karma Items",
      "seo_updated": true,
      "organic_etv": 0.36,
      "ranked_count": 1,
      "primary_targets": [
        "citrine orgone pyramid",
        "orgonite pyramid"
      ],
      "notes": "Weak rank on citrine orgone pyramid (#54). Category head is Amazon-heavy."
    }
  ],
  "score_model": {
    "name": "Amber SEO Opportunity Score",
    "version": "1.0",
    "scale": "0-100 (higher = pursue sooner)",
    "components": [
      {
        "key": "demand",
        "max": 30,
        "rule": "log10(volume+1) scaled to 30 \u2014 480\u224823, 4400\u224832"
      },
      {
        "key": "reachability",
        "max": 25,
        "rule": "pos 8\u201320 = 25 (quick win); 4\u20137 = 20; 21\u201340 = 18; unranked+PDP = 14; #1\u20133 = 11 (defend)"
      },
      {
        "key": "intent",
        "max": 15,
        "rule": "transactional 15 \u00b7 commercial 12 \u00b7 informational 7 \u00b7 navigational 4"
      },
      {
        "key": "competition",
        "max": 15,
        "rule": "from KD (soft), \u22127 Amazon-heavy SERP, +3 specialty SERP"
      },
      {
        "key": "fit",
        "max": 15,
        "rule": "+5 mapped PDP \u00b7 +5 coined/ownable \u00b7 +2 SEO already updated \u00b7 +3 active status"
      }
    ],
    "caps": [
      "status=blocked capped at 28"
    ]
  }
}