Income Statement
Income Statement
Sydney time · both dates included
Net income
—
Revenue − COGS − operating spend
MER
—
Non-subscription revenue ÷ ad spend
Revenue
—
—
Gross profit
—
— gross margin
Operating spend
—
Ad spend, fees & operating costs
Income statement
| Item | Amount (USD) | Count | Notes |
|---|---|---|---|
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Audit details — revenue & reconciliation diagnostics
Processor revenue
| Window | Stripe | PayPal | Processor net | Txns | ||||
|---|---|---|---|---|---|---|---|---|
| Gross | Refunds | Net | Gross | Refunds | Net | |||
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Shopify revenue
| Window | Karma Items | Myntavie | Shopify net | Orders | ||||
|---|---|---|---|---|---|---|---|---|
| Gross | Refunds | Net | Gross | Refunds | Net | |||
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Payment flow split
| Window | Stripe | PayPal | Total subscription | ||||
|---|---|---|---|---|---|---|---|
| Order | Subscription | Unclassified | Order | Subscription | Unclassified | ||
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Does the cash we collected match the orders in Shopify?
We collected money through Stripe, PayPal, and Shopify Payments. Some of it is subscription renewals (real cash, but not a new same-day order), so we set those aside. What's left is one-time order payments — and that should line up with the orders recorded in Shopify by payment gateway. Any leftover gap is usually settlement timing, refunds/fees, or sync lag between the payment rail and Shopify orders.
| Window | Step | Amount | What it means |
|---|---|---|---|
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Balance Sheet
Balance Sheet
Net assets (equity)
—
Total assets − total liabilities
Total assets
—
Cash + inventory + prepaids
Total liabilities
—
Meta + fulfillment + payroll + other payables
Net cash after Meta payable
—
Liquidity: cash − Meta owed
Assets
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Liabilities & net position
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Inventory count drift
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Income Statement → Balance Sheet Bridge
Balance detail
| Source | Account / currency | Available | Pending | Currency | As of | Status / notes |
|---|---|---|---|---|---|---|
| Select a date to view balances. | ||||||
References
Relay / Digits payment line conventions
How COGS vendor payment descriptions from the Relay checking feed are classified in the income statement.
| Line description | Accounting treatment | Notes |
|---|---|---|
Bulk Order |
Inventory purchase | Treated as 100% inventory purchase. |
Bulk Freight |
Freight-in | Treated as 100% freight-in. |
Order Shipping |
Fulfillment — ex-US | Individual non-US customer package shipping from China. Mapped fully to fulfillment_ex_us. |
| Generic shipping labels e.g. shipping, bulk shipping, uk shipping, freight |
75% fulfillment_ex_us / 25% freight_in | Used when the description only indicates shipping and does not match a more specific convention. |
| Mixed purchase + shipping | 50% purchase / 50% shipping | The purchase half goes to inventory purchase. The shipping half is then split 75% fulfillment_ex_us and 25% freight_in. |